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Monday, December 13, 2010
Inside Apple's new store in London's Covent Garden
The new Apple Covent Garden store is the brand's largest in the world
Eighteen months of detailed restoration have insured the very fabric of the building, dating back to 1876, has been retained and developed to subtly house Apple's cutting edge gadgetry
A large skylight bathes the courtyard on the ground floor in light
Brick walls are left raw and exposed
Moving upwards, huge doors and beautifully restored windows adorn the second and third floors, providing dramatic backdrops to the banks of English oak work benches sprinkled with i product
The store covers three floors
With so much space, Apple have had the luxury to dedicate individual zones to single products
Apple Covent Garden is the brand's 300th store worldwide
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